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The text examines the radical change, which Paul de Man offers in the understranding of rhetoric. However, this change could be detected only in the process of a careful reading, because De Man doesn't develop it info a theoretical construction, doesn,t argue a new project of rhetotic. In De Man,s texts, rhetoric is not some specific language usage, as it has been regarded ever since Antiquity. It turns out that what De Man calls "rhetoric" is the place where language makes us absorbed in the infinite in our eyes regeneration and segmentation of its constituents, which we can affect in no way. At the end of the article we draw some conclusions from this concept of rhetoric, presenting non-traditional De Man's interpretations of the autonomy of the subject, literature, and literary criticism.

The article is a theoretical attempt to show the different descriptive ways of identical cultural practices in Assen Christophorov's books Macakurtsi and Iskrovete. The main emphasis is laid on the narrative strategies, used by the author to give the texts artistic value and ethnographic authenticity. The article focuses on the epistemic norms and scientific traditions in description of the people's ways of life in the traditional context. Creating an integrated historical and folkloristic account about the national cultural heritage and pushing away the "exotic" practices in the field of "cultural intimacy" is seen as an ideological context in which the strategies of Christophorov's texts are formed.