mass literature

The main topic in the article is a question about the place and role of literature and different technics of interpretation, practiced by the readers. In the focus of the study are 4 novels very popular and representative about Bulgarian mass literature – and especially – about chick lit. The Za edna nosht, Yoga, lyubov i drugi mitove, Triumfat na kuchkite, Triumfat na kuchkite (Prodalzhenieto) provoke wide discussions in social networks. A new term – the social resemblance principle – is forged and used to explain the communicative position of big fan groups of readers, which in the process of literary texts explanation recognize chick lit novels as a description of reality. From that position they argue with the critically oriented readers, raising up fictional models to socially and moral valid norms in the battles for cultural categories interpretation.